Music marketing · In partnership with Artgency.co
Before the ads, a strategy.
We connect your music with what helps it grow: brand, content, ads, media, platforms and other income streams. Every action starts from a goal and gets measured.
What it solves
You make the music. We map the road.
Artists often look separately for someone to run ads, design, distribute and talk to the press. Here, all of that is coordinated in one plan.
Goals before spending
Each campaign answers a specific goal: getting known, filling a show, selling merch or opening a partnership.
One point of coordination
Ads, design, distribution, press and brands move within the same plan. The proposal makes clear who provides each part.
Built around your stage
From very local ads in your city to plans with traditional media. It expands when the project justifies it.
Services
Eight areas, each with its phase.
Each area connects to a phase of the method. Availability and scope are confirmed in the proposal.
Identity
Who you are and how people will remember you.
See the phase →Market reading
Where you stand, who you're talking to and who you resemble.
See the phase →Planning
Goals, audiences, budget and calendar.
See the phase →Content
Everything you post tells the same story.
See the phases →Advertising
Targeted ads for the goal you choose.
See the phase →Positioning
Media, profiles and materials that present you well.
See the phases →Releases
Your music comes out complete, with everything connected.
See the phase →Tracking
What worked, where your listeners are and what's next.
See the phase →Catalog
What each service covers.
Take what you need. Each proposal spells out what's included.
| Area | Service | May include | Phase |
|---|---|---|---|
| Identity | Artist rebrand | Logo, color palette and typefaces; bio and narrative; press kit or EPK | 1 |
| Identity | Creative direction | Release concept and narrative; a shared visual style | 1 and 7 |
| Market reading | Assessment | Review of the project, social media and metrics; comparison with reference artists; fan profiles | 2 |
| Planning | Advertising strategy | Release or career plan; a path from discover to listen, follow and buy; calendar for before, during and after the release | 3 |
| Content | Creative and scripts | Ad copy and scripts; guides for videos, visualizers and photos | 5 and 7 |
| Advertising | Social media ads | TikTok, Instagram and Facebook; targeting by location, age and interests; audiences of fans, events and similar artists; creative rotation and frequency control | 7 |
| Advertising | Project promotion | A dedicated campaign for a single, EP, album, music video or show; content creators; remarketing to people who already listened | 6 and 7 |
| Positioning | Press and radio | Press releases and stories; interview outreach; media calendar. Each outlet decides what it runs | 7 |
| Positioning | Artist profiles | Claiming and optimizing Spotify for Artists, Apple Music for Artists, Official Artist Channel on YouTube, TikTok and Instagram | 6 |
| Releases | Music distribution | Delivery to platforms with correct metadata and credits; dates; editorial playlist pitching. Each platform decides what it includes | 6 |
| Releases | Pre-save and listening page | Pre-release campaign; a single-goal page with platform links and a pixel; design that fits your identity | 6 and 7 |
| Tracking | Measurement and analytics | Pixel and web analytics; reading streaming stats; clear reports without jargon; review and next plan | 8 |
Ads by circle
Reach the right people, not everyone.
A small, focused budget often goes further than a large, scattered one. We start where your music already has roots and widen the circle when the data supports it.
Your scene
Your neighborhood, your fans and the people who go where you play. This is where the base gets built.
Your city
People with similar tastes in your city. Useful for releases and for filling shows.
Your region
Nearby cities and related scenes, once you know which audience responds best.
Your country and other markets
Expansion that adds press, radio and digital media to solidify the career.
Transparency
Fees on one side. Ad spend on the other.
So you always know how much goes to ads and how much to management.
Fees
They cover the agreed work: strategy, setup, optimization and reports. Defined in each proposal.
Ad spend
This is what goes into the ads themselves. It isn't included in the fees, and you pay it directly to each platform.
Indicative stages
Three starting points, no fixed package.
They help you find your place. They aren't rates or set plans. Scope is defined in each proposal.
First step
Ads on TikTok and Instagram, local and interest targeting, creative rotation, frequency control and results reports.
Release
Adds strategy and creative direction, a listening page with a pixel, profiles and distribution, and remarketing to people who already listened.
Career
Adds press and radio, rebrand and press kit, a merch store, brand partnerships and ongoing strategic support.
Inside phase 7
How a campaign runs.
Five steps, from the first listen to remarketing. They don't replace the method: they live inside one of its phases.
1. Assessment
We listen to your music and review your social media, profiles and metrics.
2. Strategy
We define goal, audience, message, budget and calendar.
3. Setup
We get creative, listening page, pixel, profiles and campaigns ready. The ads go live once all of that is in place.
4. Activation
Ads live, media and partners in motion, with adjustments as it runs.
5. Measurement
Clear reports and remarketing to prepare the next stage.
What gets measured here feeds the evaluation in phase 8.
Commitments
Growth without shortcuts.
No fake streams
We don't buy streams or followers. We look for real people who listen to you.
Clear numbers
You know how much goes to ads, how much to fees and what each campaign got.
Decisions based on data
We adjust according to what your metrics show, not on a hunch.
No guaranteed figures
We don't guarantee results. We measure, explain and adjust.
With our own artists
Identity first, then the plan, then the ads.
We think about releases by Nati Ortiz and Julián Gil in this same order, each from their own identity.
We don't publish cases or figures without authorization and verifiable data.
New income streams
Your project can have more than one source.
Streams are only part of it. These are possibilities, depending on the agreement and your stage, not guaranteed results.
Brand collaborations
An original song, a mention, use of your sound on social media or show sponsorship. We support you in the commercial conversation; this isn't legal advice.
Merch store
T-shirts, caps, vinyl, CDs and accessories in your own store, connected to your social media and campaigns.
Special editions
Acoustic versions, remixes, signed limited editions or bundles for your closest fans.
Special events
Listening parties, showcases, intimate concerts and fan experiences that also generate content.
See concerts →Shared communities
Partnerships between artists to share audiences, with cross-content and collaborations.
See community →FAQ
What people usually ask.
Do I need a big budget to start?
Are ads included in the fees?
Do you guarantee a number of streams?
What kind of artists do you work with?
Where do you work?
Can you help if I haven't distributed my music yet?
Does hiring marketing make me a JGRMUSIC artist?
Partnership
In partnership with Artgency.co.
This JGRMUSIC service is offered in partnership with Artgency.co. Each proposal makes clear who provides which part. Read more about how we work with partners under partnerships.
Request a consultation
Tell us what you want to achieve with your music.
Let us know your career stage, what you're after and where to listen. We'll contact you to talk about your project.